If you're in business, marketing is essential for making your products visible and establishing your brand identity among your target audience. As David Ogilvy, the father of marketing, said, "If you are doing business without marketing, it’s like winking at a girl in the dark; only you know what you did, and no one else does." For those who have completed their undergrad and are considering a Master's degree, a Master's in Marketing is a promising option, especially given its growing relevance. Let’s explore what a Master’s in Marketing involves, including the types of courses, entry requirements, job opportunities, and universities to consider for studying abroad.
Coursework
A Master’s in Marketing typically takes one to two years to complete for full-time students, with part-time and online options also available. The coursework is divided into two main phases:
Core Modules
Brand Management
Understanding Consumer Behavior
Introduction to Marketing Theory and Concepts
Relationship and Network Marketing
Research Methods for Marketing
Digital Marketing
AI and Big Data in Marketing
Dissertation for Marketing
Specialisation
In the latter part of the program, you will have the opportunity to choose from various specialisations, allowing you to tailor your studies to your specific interests and career goals. Some of the specialisations include:
Retail Marketing
International Marketing
Digital Business
Services Marketing
Sports and Entertainment Marketing
And so on.
Career Prospects
If you possess the necessary skills, here are the potential job opportunities after completing a Master’s in Marketing, along with their corresponding salary ranges:
Brand AssistantAverage Salary: €53,192.68
A Brand Assistant, or Assistant Brand Manager, focuses on enhancing the company’s overall market positioning rather than individual campaigns. Responsibilities include monitoring market trends, analysing competitors, assisting with brand strategies, assessing brand loyalty, and coordinating communication between the brand team and stakeholders.
Skills required: A Brand Manager needs organisation, design insight, decision-making skills, and a vision for customer perception, along with trend-spotting to keep the brand relevant.
Common Growth Roles: Brand Coordinator (€54,253.04) , Brand Manager (€89,449.28)
Marketing AssistantAverage Salary: €57,769
In this role, a person supports the marketing department by managing schedules, conducting market research, organising performance reports, and assisting with marketing campaigns.
Skills Required: Requires organisational skills, communication, creative flair, commercial awareness, data analysis, and strategic planning.
Common Growth Roles: Marketing Coordinator (€51,349.56) , Marketing Manager (€82,516.84)
Social media Coordinator Average Salary: €46,334.96
In this role, one would develop social media strategies, create and schedule content, track analytics and KPIs like engagement and reach, conduct audience research, stay updated on trends, and collaborate with influencers or engage with consumers on social platforms.
Skills Required: Creativity, strategy, and monitoring social impact.
Common growth role: Social media marketer (€47,393.36) , Social media manager ( €55,703.32)
Some of the other positions include: Event Marketing assistant , Assistant Media Planner, Product, Chief marketing officer
Top Universities
Securing a job at top firms after studying marketing depends not only on your grades but also on your skills and the reputation of your university. That's why it's essential to choose a university that provides exceptional exposure, high-quality teaching, and strong industry connections. Here are some universities to consider when pursuing a master’s in marketing:
HEC Paris, France
Warwick Business School. UK
Imperial College Business School, UK
Alliance Manchester Business School, UK
The University of Edinburgh , UK
University of Birmingham , UK
ESCP Business School, France
Trinity College Dublin , Ireland
Lancaster University, UK
University of Leeds, UK
Entry Requirements
Typical Master of Marketing admission requirements include:
Undergraduate degree
0-2 years’ work experience
GMAT exam score*
To gain admission, you must submit at least two Letters of Recommendation, a Statement of Purpose (SOP) of around 500-1000 words, and a CV.
*LSE in the UK and HEC Paris in France do require GMAT scores. However, most of the other universities mentioned above do not require a GMAT score. If you aim for top universities but want to skip the GMAT, contact TFM for expert guidance.
Is a Master’s in Marketing really for you?
If you wish to improve your skills in developing business strategies for numerous organisations in the modern commercial landscape. This course is for you since it not only offers you with specifics about the main modules, but it also gives you the essential skills needed to be relevant in today's world. You learn innovative analytical thinking and technical aspects, which may be used to generate engaging strategies for diverse businesses.This degree also gives you real-world practical experience that you may put to use in your later years and help you further your career. Many young graduates obtain jobs in big multinational corporations if they work on their skill sets during the course.
However there is always a choice , you can also choose between a Master’s in Marketing or a Master of Business Administration (MBA). When it comes to work experience, MBAs generally require 4-5 years, whereas the Master's in Marketing program is designed for those with 0-3 years of experience. If you're considering the latter , you're probably in your early to mid-20s, while MBA applicants tend to be in their mid to late 20s. Suggested reading on MBA vs. MIM (Master’s in anagement): https://www.tfmeducationconsultants.in/post/mba-vs-mim-key-differences-you-should-definitely-consider Navigating the admission process for overseas education can be challenging. Let TFM guide you!. Book a free session with us: https://www.tfmeducationconsultants.in/contact
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